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Agency Journeys
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Agency Journeys · Consultancy

Hands-on consultancy to build your agency with you.

Agency Journeys is our hands-on consulting programme. We start with a one-month onboarding to map your business, then work alongside you in quarterly sprints, through a structured set of phases.

1 month
Onboarding & business mapping
3 months
Per quarterly sprint, minimum term
€3,500
Per month, excl. VAT
1 weekly meeting
With your consultant

The pain we see in the market

Why agencies stall between 5 and 50 people

Situation

Many digital agencies with 5-50 FTEs have stagnated and are facing persistent challenges in their growth journey.

Complications

Key question

How can digital agencies break through this plateau, optimize their operations, and build scalable processes to achieve consistent growth?

Step 1 · Onboarding · 1 month

Business mapping in four workshops.

Workshop 01

Introduction, Business Mapping & Sales

  • Team introductions
  • Cohort data walk-through
  • Mapping the organizational chart: skills, salaries, titles, etc.
  • Mapping existing sales channels and processes: contracts, product catalog, ICP and overall sales framework
  • Mapping delivery processes from a COO perspective: review of the current operating model

Workshop 02

What Good Looks Like — Self-Assessment

  • Guided self-assessment across a set of pre-defined business challenges
  • Gap analysis vs best-in-class agencies
  • Identification of gaps and quick wins

Workshop 03

Company Clarity Check

  • Defining ownership goals: guiding star, overall direction and core company values
  • Current reality vs future state
  • Reviewing and aligning on vision and mission
  • Establishing clarity on the company's current position and future ambitions

Workshop 04

AI for Agencies, AgencyOS Walk-Through & Trial Report, Recommendations

  • Full report: workshop output, quick wins, data analysis, sales and delivery model recommendations
  • Walk-through of our delivery model and the AgencyOS system
  • Presentation of a 24-month project roadmap
  • Proposal for long-term collaboration

Consultancy, side by side

Workshops, not slide decks.

One weekly meeting with experienced operators who have built and sold agencies themselves.

Step 2 · Quarterly sprints

Then we build it, phase by phase.

We work in quarterly sprints. Every sprint moves through a structured set of phases, with templates, worksheets and a dedicated consultant for every task.

Getting started

We start by mapping processes and visualizing workflows, followed by heat mapping to identify what ‘good’ looks like today. This helps highlight the areas most in need of focus. Together with the CEO/founder, we then conduct a Company Clarity Check to ensure alignment and clarity on what the company should become.

Sales

  • Phase 1 - Analysis
  • Market understanding & Positioning in the market: Identify opportunities and trends.
  • Segmentation & target audience: Identify & prioritize the most profitable customer groups
  • Ideal Customer Profile (ICP): Define ICP by mapping common traits of valuable customers
  • Customer Insights: Jobs to Be Done (JTBD), Decision Triggers & Pain Points
  • Competitor Analysis: Pricing, Messages & value propositions and services & delivery
  • Value Proposition Canvas: How do we eliminate the biggest frustrations or 'Pain Points' customers experience and create extra value.
  • Phase 2 - Strategy
  • Product Catalog Optimization: Perform a profitability analysis of the product catalog
  • Pricing Strategy: Create a dynamic pricing strategy that aligns with customer needs while maximizing total contract value (length/price per year).
  • Go-to-Market: Select sales approach, Messaging & Content Cloud- content creation
  • Sales Process: Develop sales process with structured stages that promote effective cross- and upselling.
  • Phase 3 - Implement
  • Sales Meeting Material: Equip your team with structured materials and proven closing techniques for successful sales meetings.
  • Pitch and Script Development: Design impactful scripts for meeting booking and sales meetings to drive conversions.
  • Performance Management: A KPI system to monitor and analyze sales performance.
  • Phase 4 - Automate
  • CRM to streamline sales processes: Performance dashboards for real-time tracking.
  • Founder Sales Training: Train the founder on key processes, KPIs, and team culture to enable effective management and development of the sales department.
  • Recruitment strategy & processes. Ensure the right team to scale your sales.

Financials

  • Financials
  • Establish financial model for forecasting & Cohorts
  • Cost efficiency and cost control.
  • Dunning process and efficient collection strategies for outstanding invoices
  • Integrate the selected sales approach into the financial model

Operations & Customer Success

  • Phase 1 - Production Tasks & Flows
  • Optimized Production Workflows: Streamline production workflows to ensure efficient operations, leveraging simultaneous work on clients across functions and utilizing automation
  • Create Task Library aligning with product catalog - and Service Level Agreements (SLAs)
  • Operations materials — emails and client onboarding videos
  • Compensation Model
  • Adjust KPIs and the efficiency dashboard
  • Phase 2 - Portfolio
  • Client Manager role and responsibilities.
  • Define scripts for Onboarding calls, NPS and C-sat
  • Train Client Manager in new client onboarding
  • Phase 3 - Automate
  • Onboard new clients into the system
  • Conduct retrospective adjustments of system
  • Onboard existing clients into the system
6-12 months →

Your core growth team

The 5 areas where your growth is unlocked.

01

Operations

Production WorkflowsProactive ForecastingService Quality AssuranceResource OptimizationOperational EfficiencyWebsite EngagementWorkforce DevelopmentTerms & Conditions
02

Customer Success

Churn Rate ReductionFeedback IntegrationOnboarding OptimizationSupport ResponsivenessCustomer RetentionContact ExperienceCustomer Journey Enhancement
03

Automation & Tech

Unified ERP & CRMAutomation / AI Implementation
04

Finance

Positioning & Brand AlignmentCost EfficiencyFinancial Models & ForecastingFinancial ReportingDebt CollectionBudget ManagementUnit Economics
05

Sales

Sales StrategyPricing StrategyFunnel & LeadsSales Meeting MaterialPitch and Script DevelopmentFounder Sales TrainingProduct Catalog OptimizationPerformance ManagementCustomer Renewal

Agency Journeys clients

What our clients say

LEADRS

Despite being in business for nearly 20 years, Silas and the team has managed to shake us awake.

We had become operationally blind and needed to be challenged. They excelled at asking the right questions and making us realize that we needed to do things differently to grow our business.

Jordi Damen
Founder
Jordi Damen
frisonline

Silas restructured our sales and has served as our consistent coach, not only developing the business but also pushing us to our limits.

Without this team, we wouldn't have embarked on this journey of development, as we were stagnating.

Niels Pilon
Founder
Niels Pilon
ImproveMySearchRanking.com

Silas has provided me with one-on-one training in various techniques and has also changed the structure of my business.

I don't do things today the way I did before I started working with Agency Journeys.

Josh Hamit
Founder
Josh Hamit

Price

€3,500
per month, excl. VAT

One fixed monthly fee, with 1 weekly meeting and a dedicated consultant working through the phases with you.

  • —One weekly meeting with your dedicated consultant
  • —Four business-mapping workshops in the onboarding month
  • —Templates, worksheets and phase deliverables included
  • —After onboarding, every quarterly sprint has a three-month minimum term

Get in touch

Start your agency journey.

Book a one-hour introductory call to see whether Agency Journeys fits where your agency is today.

1-hour meeting · No obligation · Scheduled through Calendly

Book an introductory call